by Tobe Osakwe May 8, 2025
Screenshot of the completed discount logic in our app.
Screenshot of the completed discount logic in our app.

Want to offer a discount for new customers only in your Shopify store?
Whether you call it a first order discount, welcome offer, or first-time customer promotion, Shopify’s built-in discounts don’t make this easy.

By default, Shopify doesn’t let you create automatic discounts for new customers without workarounds. You can make a discount code and share it, but that can get leaked or forgotten. If you want something seamless, where the discount just works automatically for first-time buyers, you’ll need to use an app.

Here’s exactly how to do it step by step, using our app, Regios Discounts.

Video Demonstration

Step 1: Start a Trial 0:00

  • Begin by starting a trial of the Regios Discounts app. Install now

  • You will be greeted with a screen prompting you to create your first discount.

Step 2: Choose Discount Type 0:15

  • You have the option to generate a discount via AI or use the logic builder.
  • Select the type of discount you want:
    • Product Discount
    • Order Discount
    • Shipping Discount
    • There are other types available, but those are the most common.
  • For a discount for new customers, choose Order Discount.

Step 3: Enter Discount Title 0:40

  • Enter a title for your discount (e.g., WELCOME10).
  • Decide if the discount will be automatic or require a discount code.

Step 4: Edit Logic 0:48

  • Click on ‘Edit Logic’ to set up the conditions for the discount.
  • You can select templates for first-time buyer discounts.

Step 5: Set Conditions 1:04

  • Use the flowchart to define conditions:
    • Check if the customer number of orders is equal to zero (indicating a first order).
  • Set the discount type (percentage, fixed amount, etc.).
  • Optionally, add more criteria to limit the discount to specific products or collections.
  • You can also combine this with other logic (for example, discounts for new customers only if they’re tagged for a welcome email list).
  • If you also want to make sure this promotion can only be redeemed once per customer, follow our guide on creating one-time discount codes in Shopify.

Step 6: Save Logic 1:55

  • Once satisfied with the logic, click ‘Save’.

Step 7: Test the Discount 2:03

  • You will be taken to a test page to verify your discount logic.
  • Add items to the cart to see if the discount applies correctly.
  • Review any error messages for ineligible items.

Step 8: Finalize and Go Live 2:28

  • If everything looks good, finalize your discount setup.
  • If you have questions, reach out for support.

https://loom.com/share/bd0b14e489e44d20964a01f0640b6793

Conclusion

Using Regios Discounts, it’s easy to offer a discount to first-time customers or new customers only—without messy codes or Shopify limitations.

Install it today and start your 7-day free trial!

Install now