

Are you struggling to create automatic discounts for specific customers in Shopify?
If you want to run a members-only sale, offer wholesale pricing to tagged customers, or create VIP discounts for repeat buyers, Shopify’s built-in discount system falls short.
By default, Shopify does not let you filter automatic discounts by customer tags or customer groups. It only supports discount codes for those segments—which creates friction and often loses sales.
Why Discount Codes Aren’t Enough
If you’re using discount codes for member or wholesale pricing, you’ve probably seen these issues:
- Customers forget or can’t find the code, leading to abandoned carts.
- Codes leak and end up on coupon sites or shared with non-members, costing you margin.
- Discounts disappear at checkout because “compare at price” and codes don’t play well together.
Discount codes create extra work and hurt your conversion rate. If you want a seamless experience, you need automatic discounts that apply instantly to eligible customers.
Shopify Doesn’t Support Customer-Specific Automatic Discounts (Out of the Box)
Shopify’s Discounts page doesn’t let you target automatic discounts to tagged customers, customer segments, or order history. The only built-in targeting options are for discount codes.
That’s why most serious stores use an app like Regios Discounts.
How Regios Discounts Solves the Problem
Regios Discounts is the most advanced discount app for Shopify. Our discounts run directly on Shopify’s servers using the Shopify Functions API, so they’re 100% compatible with your cart, checkout, and other apps—no draft orders, no code injections, no broken themes.
With Regios Discounts, you can:
- Create automatic discounts for specific customers, customer tags, or customer metafields.
- Target discounts based on order history, specific products, vendors, or collections.
- Combine multiple conditions using a visual logic builder (almost any rule you can imagine).
- Show dynamic discount prices on product pages, collection pages, search results, recommendations, and the homepage—without relying on “compare at price.”
- Display tiered volume pricing tables directly on product pages.
- Test every discount scenario with our built-in Testing Page so you can fix issues instantly.
We offer affordable plans designed for growing stores that need power and flexibility without losing compatibility.
Step-by-Step Guide for Customer Tag Discounts
If your main goal is to create automatic discounts for tagged customers, we’ve written a full step-by-step guide here:
How to Apply Automatic Discounts to Tagged Customers in Shopify
This tutorial walks you through building your first tag-based discount from start to finish.

Why Regios Discounts Beats Other Shopify Discount Apps
Unlike draft-order-based apps that break themes and conflict with other apps, Regios Discounts is built on Shopify’s native discount infrastructure:
- No cart hijacking or checkout workarounds.
- Full compatibility with other discounts and Shopify POS Pro.
- Discounts that display on every page—so customers see savings before checkout.
It’s the only app designed to handle advanced customer-specific discounts without the usual Shopify headaches.
Start Creating Smarter Discounts Today
Merchants worldwide rely on Regios Discounts to run member sales, wholesale pricing, and logic-driven discounts that drive conversions—without coupon leaks or broken storefronts.
Install the app and create your first automatic discount today.